According to an annual study focusing on the use of social media platforms for art-related purposes, Facebook has gradually lost ground to Instagram since 2016. While roughly 74 percent of surveyed art buyers worldwide reported using Instagram for art-related purposes in 2022, only 18 percent said to rely on Facebook for the same reason.
Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022
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Statistics
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- Art market: number of auction companies by country
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- Art dealers' opinions on how online transaction volume will change in future 2017
- High net worth art collectors level of use of online platforms 2018
- Art market: number of employees in the auction area
- Most expensive sales at auction by female artists worldwide as of 2014
- Sales structure of works of art and antiques in Poland 2022, by channel
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Hiscox. (April 25, 2023). Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022." Chart. April 25, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. (2023). Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox. "Social Media Platforms Most Commonly Used by Art Buyers for Art-related Purposes Worldwide from 2015 to 2022." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/
Hiscox, Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 Statista, https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/ (last visited June 15, 2024)
Social media platforms most commonly used by art buyers for art-related purposes worldwide from 2015 to 2022 [Graph], Hiscox, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1021980/popular-social-media-platforms-used-for-art/